Turismo
2025 Accommodation Barometer: UK Sector Resilient, Yet Pressed on Talent and Digital Fronts
While AI's potential is recognised, barriers like costs and integration difficulties persist. As tourism-related levy proposals crop up across the UK, most accommodations anticipate little impact on occupancy, but one in five expect a negative effect. Chain accommodation providers tend to report greater optimism and investment intent than independent businesses.
"This year's data from the UK points to two pressing challenges: a widening skills gap and uneven digital progress," said Thomas Hinton, Data Journalist at Statista. "Nearly half of respondents cite difficulties hiring qualified staff. Meanwhile, while AI is making inroads in some areas, broader adoption remains limited — often due to cost or technical hurdles."
The — in its fifth edition — draws on survey responses from more than 1,000 hoteliers across the continent. It combines a comprehensive
Europe -wide report in English with 14 country-specific editions, available in local languages, for
Austria , Croatia ,
France , Germany ,
Greece , Ireland ,
Italy , the Netherlands , Nordics,
Poland , Portugal ,
Spain , Switzerland , and the UK.
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Shanhong Liu
Senior Editorial Researcher & Project Manager
shanhong.liu@statista.com
Phone: +49 40 284 841 791
View original content:https://www.prnewswire.co.uk/news-releases/2025-accommodation-barometer-uk-sector-resilient-yet-pressed-on-talent-and-digital-fronts-302517242.html