Arte e Cultura
BOE O•SPACE shines at China's ICH exhibition in Milan, harnessing technology to showcase Eastern aesthetics
"BOE sticks to market-based, international, and professional development. We believe that technology is the key to unlocking the future, with a mission to let every civilization be seen. Through collaboration on the 'Reviving Craft' project, we aim to present the world with a new BOE that is committed to technology, culture, and sustainability," said Si Da, Vice President and Chief Brand Officer of BOE, at the opening ceremony.
Over the past few years, Chinese culture and Chinese companies have quickened their pace to "go global." BOE has achieved remarkable success on this journey. As a showcase of the company's display technology prowess, O•SPACE made its international debut at the 2024 Reviving Craft – China's Intangible Cultural Heritage and Contemporary Design exhibition in the Louvre,
Paris . Additionally, BOE has partnered with prestigious cultural and art institutions such as the Palace Museum, Dunhuang Art, and OUTPUT to hold joint exhibitions at home and abroad. By bringing the "Reviving Craft" exhibition and O•SPACE to Milan , BOE has achieved another milestone in its international branding efforts. It leverages innovative technology to break down geographic and cultural barriers and foster a sustainable cooperation ecosystem, translating its sustainable development concept "Open Next Earth" into globally tangible practices.
Since 2021, BOE has held 15 O•SPACE brand marketing campaigns at home and abroad, reaching a total of over 5 million consumers directly.
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