Cibi e Bevande
55% of UK consumers would buy water on-the-go in cans, once aware of recyclability, Ball Corporation survey finds
British consumers increasingly support the idea of buying drinking water in aluminium ('aluminum') cans for on-the-go purchases, a new survey has revealed. The YouGov poll, commissioned by Ball Corporation ('Ball'), the world's leading producer of aluminium cans, questioned British consumer attitudes to on-the-go water purchases and found there is a growing thirst for retailers, and food and beverage outlets to sell water in cans.
The survey indicates that the Covid-19 outbreak is affecting consumer expectations and consumption patterns, with 79% of the 2,000+ UK adults polled agreeing And 75% indicate that
The study indicates that Just over half of adults (53%) are aware that aluminium is infinitely recyclable, whereas just less than half (47%) are aware that aluminium cans are the most widely recycled type of drinks container.
The YouGov data indicates that water in cans has not yet been widely available and so relatively few consumers have encountered such products. with 25-34-year olds (51%) the most likely age group to do so, compared to 21% of those aged over 55.
"The results of this survey indicate that once there is awareness of recyclability and availability, younger age groups, especially, will choose packaged water in cans. Just as we've seen in other beverages, we expect more and more brands to offer on-the-go water of all types in cans, which is good news for new and existing entrants to the category, and for the development of a truly circular economy."
[1] https://www.zenithglobal.com/news/uk-water-drinks-up-1-billion-litres-in-5-years
[2] Source: Recoup UK Household Plastics Collection Survey 2019
[3] Water UK (2018), trade association which represents the major water companies of the UK
: https://www.ball.com/eu/newsroom/news-releases/water-in-cans-news-release
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