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Eclectic, Edgy yet English - Fearne Cotton Launches SS13 Collection for Very.co.uk
The 24 look collection encapsulates Fearne's girly yet edgy style. Inspired by English country gardens, the collection is an eclectic mix of floral prints, lace and bold colours, following the mix-match prints seen on the catwalk from the world's biggest designer names.
said Fearne.
The collection is a cheerful melange of prints and apparel that fit Fearne's fun and upbeat disposition perfectly. Classic styles have been updated with unique details including a tailored beige Mac with chintzy print cuffs and blue denim skinny jeans with pink fluro ribboning. Fearne has also created more experimental and directional pieces, with girly floral dresses transformed by mesh inserts and crisp pointed collars, sweeping maxi dresses with digital prints and neon numbers with white lace overlays.
said Fearne.
The collection cements Fearne's fashion credentials as this, her tenth for Very.co.uk, the online store, is her strongest and most fashion forward to date.
Very.co.uk Director, Jon Owen said,
Fearne's SS13 collection is available from late-December 2012 at Very.co.uk
NOTES TO EDITORS:
About Very:
Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada .
The Group has 5m active customers.
Very boasts celebrity collections from Fearne Cotton , Holly Willoughby and many more.
The Shop Direct Group brands receive over 600,000 website visits every day.
We sell more than 800 brands - including leading fashion labels and our own brands.
Our brands include:
Very.co.uk
Littlewoods.com
Isme.com
Woolworths.co.uk
Brandquarter.co.uk
Very.com
For all further information contact the very.co.uk team at Lee Publicity
Tel: +44(0)20-7359-2288
Email gemma@leepublicity.co.uk
Fearne Cotton for Very.co.uk 08448-222321 http://www.very.co.uk