New Identifier For Downtown Des Moines Launches

"The research-based identifier communicates that Downtown DSM is fresh and contemporary," said Tiffany Tauscheck , Chief Communications Officer at The Partnership. "Portraying Downtown as active, cultural and diverse is key in attracting talent to the region."

Downtown DSM USA is experiencing rapid growth. More than 40 development projects are underway or recently completed adding to Downtown DSM's vibrancy and world-class experience. More than 10,000 people live and more than 80,000 people work in Downtown DSM. According to the U.S Census Bureau, DSM has grown by 32 percent in population since 2000, outpacing Midwest metros including Omaha , Minneapolis, Kansas City, Chicago , St. Louis and Milwaukee . This growth has included an influx of young professionals and has coincided with strategic initiatives to build the Downtown DSM core. The new DSM USA and Downtown DSM USA identifiers will be used to help communicate that growth and cultivate further talent attraction.

Once complete next week, the entire research and activation process will have taken two years. This process coincides with the launch of the new Downtown Community Alliance website, downtownDSMUSA.com.

Sam Hoyle
shoyle@DSMpartnership.com