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Stellar Tech expands its presence in Europe with acquisition of German platform IROIN®, reinforcing its position as a leading influencer marketing platform
, offering advanced solutions for hundreds of agencies and brands to manage influencer relationships and track campaign performance. With a strong presence in Germany , Austria , and Switzerland , IROIN® has empowered notable companies like and to run impactful influencer campaigns. Known for its intuitive interface, robust analytics capabilities, and commitment to fostering authentic brand-creator relationships, IROIN® has built a reputation for excellence in the DACH region.
Founded by and , , providing advanced, AI-driven tools such as the Stellar platform that helps marketers in 30 countries to optimize their influencer marketing campaigns. Renowned for its unparalleled performance and ROI analytics, Stellar delivers exceptional actionable insights, setting the industry standard for innovation. Headquartered in Brussels and Paris , the company has a strong presence in France , Belgium , the Netherlands , Switzerland , Italy and the UK notably, and serves prominent clients such as and
Integrating IROIN®'s innovative technology into Stellar Tech's portfolio will enhance the company's ability to offer scalable, effective influencer marketing solutions to clients across Europe .
" " said Cathy Pill , CEO of Stellar Tech. " ," she adds. " ."
The company's leadership will transition to Stellar Tech. , former IROIN® CEO, will serve as Chief Commercial Officer (CCO), while
former CTO, will become Chief Product Officer (CPO). Their expertise and vision for the future of influencer marketing will be instrumental as the company continues to grow and enhance its product offerings. Both teams share an aligned vision for the future of influencer technology, with an increasing focus on AI to unlock new opportunities and drive innovation in the industry.
" " said former IROIN® CEO and new Stellar Tech CCO. " "
While IROIN® and Stellar will remain separate products for now, they will merge over time to create the most robust influencer marketing platform in Europe .
Photo: https://mma.prnewswire.com/media/2646222/Stellar_Tech_IROIN.jpg
Logo: https://mma.prnewswire.com/media/2646206/Stellar_Tech_Logo.jpg
For more information, contact Sarah Levin at sarah.levin@stellar.io
View original content:https://www.prnewswire.co.uk/news-releases/stellar-tech-expands-its-presence-in-europe-with-acquisition-of-german-platform-iroin-reinforcing-its-position-as-a-leading-influencer-marketing-platform-302406947.html