LBB Specialties Announces Go-to-Market Restructuring as One Brand
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LBBS is renaming Personal Care to Care, Advanced Materials to Industrial Specialties, and Debro to LBBS Canada; these changes are designed to better represent the company's technical insights-driven end-market strengths and offerings. Each vertical includes dedicated sales, marketing, and technical support teams.
The new brand approach reflects a commitment to consumer-focused thought leadership and a dedication to distribution of key and critical raw materials with minimal overlapping chemistries in its exclusive product portfolio.
"LBBS is excited about this reorganization for the benefit of our customers and our company. Not only will it provide a better experience when navigating our services, but it also raises awareness of our values and mission as an organization," said Hank DeWolf, President and CEO of LBBS.
The rebranding is expected to be completed by the end of 2023. All divisions are wholly owned subsidiaries of LBBS, and the company states existing contracts and agreements will be unaffected.
LBB Specialties is a leader in North American specialty chemicals and ingredients. It is a diversified supplier serving end-markets including care, food & nutrition, industrial specialties, and life sciences. LBB Specialties generates approximately $500 million in revenue annually and employs more than 110 commercial team members. www.LBBSpecialties.com
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