MTG's ESL Announces 90 Percent Viewership Growth for Major Esports Tournaments

"We welcome this continued viewership growth for ESL. Our focus now is to professionalize esports to enable media buyers to fully commit to investing in to this exciting vertical. Speeding up monetization and increasing the value of media rights in esports will be to the benefit of the whole industry; teams, sponsors, players, fans and investors," says President and CEO Jørgen Madsen Lindemann. "We welcome this continued viewership growth for ESL. Our focus now is to professionalize esports to...

"We welcome this continued viewership growth for ESL. Our focus now is to professionalize esports to enable media buyers to fully commit to investing in to this exciting vertical. Speeding up monetization and increasing the value of media rights in esports will be to the benefit of the whole industry; teams, sponsors, players, fans and investors," says President and CEO Jørgen Madsen Lindemann.

The full press release from ESL on today's announcement can be found on ESL's corporate site about.eslgaming.com, together with other information on the company.

* Excludes China

For more information: 
Lars Torstensson, EVP Communications & Investor Relations 
Direct: +46 (0)702-734 879, [email protected]   

Oliver Carrà, Public Relations Director
Direct: +46 708 666 433, [email protected]

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About MTG AB  

MTG (Modern Times Group MTG AB (publ.)) (www.mtg.com) is a strategic and operational investment holding company in esports and gaming entertainment. Born in Sweden, the shares are listed on Nasdaq Stockholm ('MTGA' and 'MTGB').

About ESL

ESL is the world's largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups and matchmaking systems, defining the path from zero to hero as short as possible. With offices all over the world, ESL is leading esports forward on a global scale. ESL is a part of MTG, the leading international digital entertainment group. about.eslgaming.com

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