Consumers Want Innovation, Customization in Wireless Service Plans for their Smartphones says Strategy Analytics

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Strategy Analytics surveyed over 500 mobile phone users in each of six mobile markets (China, France, Germany, Spain, the UK and the USA).

Key findings include:

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Quotes:

Susan Welsh de Grimaldo, Director, Wireless Operator Strategies, said: "Mobile operators are focused on monetizing their data traffic, and developing new pricing options based on a better understanding of consumer interests and segments is an essential element for driving new revenues."

Phil Kendall, Executive Director, Wireless Operator Strategies, said: "Our results show that the self-service dashboard, where users can check their data usage in real-time, is the best channel to upsell additional data bundles. It is a subtler way to get users on board as they look to balance data needs against avoiding excessive overage charges."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Susan Welsh de Grimaldo, +1-617-614-0724, [email protected]

European Contact: Phil Kendall, +44-1908-423620, [email protected]