Information Technology
Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising
"We're not just implementing AI, we're rethinking the entire marketing workflow through the lens of real-world problems," said Pepe Chamorro , Managing Director in Europe for Globant GUT "Globant FUSION is the result of combining our creative DNA with Globant's AI leadership, enabling human experts and AI agents to collaborate in every phase of the process."
Globant FUSION covers key marketing functions, centralizing all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts. AI Agents included in this signature suite are:
A group of selected clients is already engaging with this suite and the results are positive:
To enhance flexibility and make AI savings tangible to customers, Globant FUSION runs on . This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This ensures faster execution, more productivity and real business value.
"With Globant FUSION, we're making AI truly useful for marketing—not just as a support tool, but as a driver of business scale," said José Llinares, Head of Strategy at Globant GUT Europe. "While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we're focused on developing specialized AI solutions designed to address the specific needs of the marketing industry."
Through Globant FUSION, Globant GUT reaffirms its commitment to transforming marketing through intelligent technology and human insight—delivering more precise, agile, and personalized experiences that drive growth and value. For more information, click here.
Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.
We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in
CX Improvement Services 2020 by IDC MarketScape report.
GUT Buenos Aires , Agency of the Year 2023
Representative Vendor in the 2024 Gartner® Digital Agencies Report
Top 3% of Google's best partners worldwide 2024
GUT #1 Breakthrough Agency of the Year
GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23'
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
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