Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent

The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has continued to create a challenging backdrop for high-profile brands advertising online. In addition, ad fraud on mobile devices has increased by 800 percent, in line with the sharp growth in mobile advertising.

The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has continued to create a challenging backdrop for high-profile brands advertising online. In addition, ad fraud on mobile devices has increased by 800 percent, in line with the sharp growth in mobile advertising.

"With the stakes higher than ever, it's critical that digital marketers around the world have a holistic approach to brand safety, digital ad fraud and viewability," said Wayne Gattinella, CEO of DoubleVerify. "Advertisers are demanding clarity and confidence in the quality of the online platforms and content with which their brands are associated."

The report highlights four key trends that should be top of mind for digital marketers:

About the Report
The 2018 Global Insights Report provides a market-by-market analysis of DoubleVerify impressions measured during the period of May 2017 through April 2018, for display and video ads placed on desktop and mobile devices. The report includes 165 countries across North America, Latin America, Asia Pacific (APAC), and Europe / Middle East / Africa (EMEA). In developing the report, the company analyzed data in 40+ languages, across over 1,000 brands.

About DoubleVerify
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com

Press Contact
Susan Zemlyakova
212-631-2022
susan.zemlyakova@doubleverify.com