Spettacolo
Netflix To Premiere DreamWorks Animation's Branded Slate Of New Original TV Programmes
(Photo: http://photos.prnewswire.com/prnh/20130617/SF32763-a )
(Photo: http://photos.prnewswire.com/prnh/20130617/SF32763-b )
This agreement, which marks the largest deal for original first-run content in Netflix history, is also the first time DreamWorks Animation's beloved characters will be introduced into the television market as a branded collection of shows.
The groundbreaking deal, which encompasses over 300 hours of new programming, is a cornerstone of a major initiative by DreamWorks Animation to greatly expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animation's hit franchises and upcoming feature films as well as the vast Classic Media library, which DreamWorks acquired in 2012 and includes some of the most popular animated characters in history.
With the first series expected to begin airing in 2014, Netflix will premiere these new DreamWorks Animation shows in all the territories in which it operates.
"DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want," said Netflix Chief Content Officer
Ted Sarandos . "This deal represents a major expansion of what's already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets."
"This is an unprecedented commitment to original content in the internet television space," said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg . "Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum."
In February, Netflix and DreamWorks announced their first ever Netflix Original Series for kids based on the highly-anticipated film premiering on July 17. , an episodic animated programme, which picks up with the speedy snail where the feature film left off, will be available in all Netflix territories beginning in December.
In addition to character-based selections, the service displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power. The unique Netflix technology provides each member with a personalized experience based on preferences and favorites.
Netflix is the world's leading Internet television network with more than 36 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering Internet television at www.netflix.com or follow Netflix on Facebook and Twitter.
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of and .