Moda
New Report from BCG and Vestiaire Collective Reveals Global Trends Reshaping the Resale Market
PARIS , Oct. 9, 2025 /PRNewswire/ -- Boston Consulting Group (BCG) and Vestiaire Collective, the leading global platform for pre-loved luxury fashion, today announced a new collaboration with the release of their 2025 report titled: Based on a survey of 7,800 Vestiaire Collective users, the report reveals that resale already accounts for 28% of their wardrobes—rising to 30% for clothing and 40% for handbags.
said , and coauthor of the report.
said , and coauthor of the report.
Affordability remains a key motivator for consumers to shop secondhand fashion and luxury, with nearly . However, consumers are also drawn to resale for:
On the selling side, the two main motivations remain wardrobe detox (66%) and generating extra income—41% sell to earn money, 44% to fund future secondhand purchases, and 18% to afford new firsthand items.
Gen Z is at the forefront of resale adoption, with secondhand items making up to 32% of their wardrobes—rising to 45% for handbags globally, 66% in the US, and 39% in Europe . For eight in 10 Gen Z respondents, resale is a discovery channel for new brands, well above the 66% average.
The US also stands out for resale adoption, but the approach is more value-driven and transactional. Nearly nine in 10 US respondents (87%) cited affordability as a key reason to buy secondhand—11 points higher than in
Europe . Americans are also nearly four times more likely to treat resale as a part- or full-time job.
While strategic resale models have laid the groundwork for fashion and luxury's future, the lack of interoperable data beyond the point of sale remains a hurdle.
Digital product passports (DPPs) are emerging as a key enabler. Consumers value DPPs, in particular, for authentication (70% when buying, 67% when selling) and detailed product specifications (68% when buying, 64% when selling).
However, awareness is low: 65% of respondents had never heard of DPPs, and an additional 15% recognized the term but didn't know what it meant. This gap presents a clear first-mover opportunity for brands.
said , and coauthor of the report.
said , and coauthor of the report.
Download the publication HERE .
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Kyle Knowles
Account Director
kyle@aipr.co.uk
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