Editoria e Media
Tokinomo raises $1.7M to innovate in-store media and fuel global expansion
Tokinomo robots power retail marketing campaigns for leading consumer goods brands in more than 40 countries through its local partners. When compared to previous periods or to stores that don't use the devices, Tokinomo campaigns deliver a sales lift of more than 200%, on average, across different categories.
Tokinomo robots are native to the supermarket shelf, designed to capture shoppers' attention in grocery aisles. Through sensors, light, motion, and sound Tokinomo robots bring products to life - no more just sitting unnoticed on the shelf, products become animated and tell the brand's story. Tokinomo gives CPG brands the unique opportunity to create scalable shopper marketing campaigns , as all the robots are connected to the Internet and can be managed remotely.
A group of angel investors led the pre-Series A investment totaling $1.7 million with participation from previous investors, Early Game Ventures. Instore Power Provider (IPP), one of Tokinomo's best-performing partners and a leading retail marketing company, joined the round.
" stated Ionut Valeriu Corniciuc , founder and CEO Instore Power Provider (IPP).
In 2022 the startup is focused on developing new products for in-store marketing and expanding the sales efforts. said Ionut Vlad , co-founder, and CEO.
said Ionut Vlad , co-founder and CEO of Tokinomo.
Tokinomo is a global award-winning in-store, interactive, brand activation Point of Sales Display startup. Their patented and internationally certified robotic solution for supermarket shelf advertising and POP marketing uses sensor technology with a combination of sound, motion, and light to bring products to life at the shelf and allow them to talk, move, sing or dance in front of the shoppers, on grocery store shelves. Each brand activation POSM device is connected to the internet and managed remotely via a cloud-based platform. Consumer goods brands worldwide use the Tokinomo robotic in-store advertising solution with sales lifts of +200% on average.
Video: https://www.youtube.com/watch?v=XZd-Xp5yI6E