Cibi e Bevande
Pepsi® Launches A Bold New World Of FIZZ
NEW YORK , Feb. 23, 2021 /PRNewswire/ -- – At a time when the world could use a little more fizz, Pepsi® delivers in a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand. From thumb-stopping social content to its latest UEFA Champions League Football campaign, brings together the delicious taste of Pepsi with the passions of those who love drinking it.
A dynamic ' film plays with the senses, challenging expectations of what cola looks, feels, and even sounds like. Pepsi enlisted British multi-hyphenate artist and comedian to bring the sounds of Pepsi to life for a modern soundscape for the brand, celebrating the , , and of the cola-drinking ritual in a bold way.
This year's global football campaign in support of the UEFA Champions League partnership across Men's and Women's keeps the fizz going with energetic entertainment for fans around the world. Once again, Pepsi brings together an impressive lineup of the world's best footballers, expanding its roster led by reigning GOAT and world champion with two new additions to the squad: Borussia Dortmund sensation and UEFA Women's Champions League winner
The football effort is led by a high-energy film, " ", that showcases epic football skills set to a custom music track created for the campaign, by global superstar and two-time Grammy nominated Afro-fusion musician The creative fizzes from beginning to end, showcasing how Pepsi football breaks the bubble of the 90-minute game. The ad opens with a student on her laptop. An infectious beat drops, and the cracking sound of an ice-cold can of Pepsi being opened awakens images of Messi, Pogba, Sancho and van de Sanden on the walls. The chase for the fizzing can of Pepsi is on as the players show off their flair and charisma with fast-paced football skills, shuffling and dribbling while leaping in and out of posters and magazines around the room.
The commercial is directed by , a powerful new voice in filmmaking. For this collaboration with Pepsi, she incorporates her quick-fire storytelling style to show just how far the players will go for the Pepsi fizz. Allen-Miller explains:
In addition to the hero creative, "Rotate" will be the soundtrack for an exciting array of digital content across multiple social platforms where fans will be able to interact with their favorite players like never before, including a world-first football challenge with TikTok Duet. Additionally, the campaign's limited-edition packaging, which integrates bold designs rooted in music culture and featuring the four players, gives fans an augmented reality experience accessed through a QR code on pack. When scanned, consumers can play an interactive game with their favorite players and share their scores to Instagram Stories.
The continues throughout the year in an entertaining, multi-touch-point creative campaign that highlights the hottest new music to the most memorable snacking and meal occasions. Over the coming months, content featuring Michael Dapaah and surprise appearances from the Pepsi roster of iconic athletes and artists will be rolled out, along with an expressive new typographical vision that makes your eyes 'pop.'
said Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo
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Beth Porter : Beth.Porter@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com .
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