Cibi e Bevande
Tackling the Brain Development Impact of Ultra-Processed Foods with Baby Food Startup V&Me & Charity Think Through Nutrition
Studies have shown a disturbing worldwide trend since the late 1990s: a decline in IQ scores, reversing the healthy upward trend seen over the previous century. This disconcerting change was substantiated by a 2023 study that documented a 6-point fall in children's general IQ during 2016-2021. We believe this decline could be a consequence of inadequate nutrition, including the prevalent consumption of Ultra Processed Foods (UPFs).
Recognising the gravity of these issues, V&Me is working with Think Through Nutrition to prioritise the health and wellness of the youngest members of our society. Recent damning reports have shown that UPFs account for nearly two-thirds (61%) of the total energy intake of UK children aged between 2-5 years and 87% of parents of babies aged 8-12 months reported feeding them commercial baby food.
UPFs, which are extensively processed and usually contain a lengthy list of artificially derived ingredients, are often high in sugar, unhealthy fats, and unnecessary calories, while being low in essential nutrients. Such characteristics are far from ideal for the proper growth and development of children in their formative early years.
A mounting body of research suggests that UPFs may have a detrimental impact on brain health, including reduced cognitive function and an increased risk of mental health issues , alongside general greater risks of developing serious illnesses.
Studies have linked increased UPF consumption with a 28% acceleration of cognitive decline among adults compared to those consuming fewer UPFs. The reason why UPFs have these negative effects on brain health is not yet fully understood. While further studies are needed, research suggests that UPFs may disrupt gut microbiome, cause nutritional deficiencies, and increase pro-inflammatory markers, potentially accelerating cognitive decline.
Members of the TTN Science Advisory Council have issued warnings about deteriorating diets over the past 75 years, correlating to declining brain size and a rise in brain disorders.
V&Me is now responding swiftly to the latest challenges by focusing on brain development through its work with TTN, going above and beyond existing public health guidelines for early years nutrition. Together, they are designing menus based on the latest scientific research on nutrition and brain development, aiming to provide babies and young children with the nutrients they need for optimal growth and development.
Lenko Tzvetanov , co-founder and head of V&Me's research team, expressed his enthusiasm about the collaboration:
Concerning the timing of the collaboration, Mulu Sun , CEO of V&Me, stated:
In 2021, Mulu Sun and Lenko Tzvetanov , co-founders and husband and wife team, launched V&Me to counterbalance the shortcomings of the baby food industry. V&Me places a high emphasis on providing quality early years nutrition, creating wholesome, healthy meals from scratch daily. V&Me's mission is to equip the upcoming generation with the healthy start they all deserve.
Find out more about V&Me's services at: https://vandme.co.uk/
Think Through Nutrition (TTN) is the UK's leading authority on the link between nutrition, brain health and behaviour. Grounded in four decades of evidence-based research, its world-class and global team of experts leads groundbreaking work in this field. Its belief is that nourished minds illuminate brighter futures for all. Its mission is to empower everyone, including society's most vulnerable, through optimal nutrition.
Find out more about Think Through Nutrition at: https://thinkthroughnutrition.org/
View original content:https://www.prnewswire.co.uk/news-releases/tackling-the-brain-development-impact-of-ultra-processed-foods-with-baby-food-startup-vme--charity-think-through-nutrition-301872690.html