Spettacolo
GAME Finds Winning Team With Affiliate Window
After years of working with two networks, GAME was able to directly compare service levels, simplicity of tools and evaluate programme performance. The strategy is to streamline processes where duplication exists to be more productive, build stronger, longstanding relationships with publishers, and introduce new and exciting products and promotional opportunities. This includes a focus on digital downloads as well as some of the latest and highly anticipated game and console releases such as Call of Duty: Black Ops 2 and the Nintendo Wii U.
GAME's plans for 2013 include incorporating multiple platforms and mobile apps to reach new customers in addition to implementing retargeting and cart abandonment campaigns. The performance channel will complement GAME's other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to drive footfall in-store.
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The enhanced programme will aim to enlist a healthy mix of publisher types including incentive and voucher code sites as well as content. The idea is to address ongoing changes in consumer behaviours and to support the growth of long-tail affiliates in addition to the next generation of super affiliates.