Editoria e Media
Havas Group Reimagines PR Group With Launch of Red Havas
Based on the success of this model to date, Havas Group announced earlier today that it has rebranded a number of its award-winning PR and social agencies under a new name, Red Havas , to drive the agencies' shared Merged Media strategy to new heights and across new continents.
Effective immediately, Havas PR North America , with offices in New York City , New England, Phoenix and Pittsburgh , and Asia Pacific -based Red Agency, with offices in Australia , Singapore and the Philippines , will all carry the new brand, which encompasses earned, social, experiential and content capabilities. In addition, Red Havas has opened a new office in London and rebranded its Havas PR offices in Manchester and Edinburgh , as well as Havas PR Vietnam and Jakarta . The new brand has expansion plans to Japan and South America within 18-24 months.
The rebranding coincides with major investments into data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will layer in a foretelling media capability not seen before within the industry.
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Yannick Bollore, CEO and Chairman of Havas Group, said: " ."
Wright concludes: " ."
Some background on the two groups:
Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. At this stage, there are no plans to rebrand other Havas-owned PR agencies such as Havas Formula, Plead or Maitland which is a member of the AMO Network.
Red Havas is part of the Global Havas PR Global Collective and has offices in Australia ( Brisbane , Melbourne and Sydney ), Indonesia ( Jakarta ), Philippines ( Manila ), Singapore , United Kingdom ( London , Manchester and Edinburgh ), United States ( Pittsburgh , Phoenix , New England and New York City ) and Vietnam ( Ho Chi Minh City ).
For further information, please visit: www.redhavas.com.
Havas is one of the world's largest global communications groups. Founded in 1835 in Paris , the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017 . Havas Group's mission is to make a meaningful difference to brands, to businesses and to people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60 Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company's website: havasgroup.com
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James Wright , CEO Red Havas and Global Chairman Havas PR Global Collective, E. james.wright@havas.com