Back Market Releases Pre-Black Friday Refurbished Tech Trend Insights

Across all major regions, shoppers are showing the same pattern. They want high quality tech at the right price. They want durability and reliability. They want devices that match how people actually use technology, refurbished is growing because it meets those needs better than buying new. Across all major regions, shoppers are showing the same pattern. They want high quality tech at the right price. They want durability and reliability. They want devices that match how people actually use...

NEW YORK, 25/11/2025 (informazione.news - comunicati stampa - elettronica)

Across all major regions, shoppers are showing the same pattern. They want high quality tech at the right price. They want durability and reliability. They want devices that match how people actually use technology, refurbished is growing because it meets those needs better than buying new.

What Refurbished Really Means

A refurbished device is a pre owned device that has been professionally tested, restored, cleaned, repaired, and verified to perform as it should. It is similar to buying a pre owned car. You avoid the steep depreciation of new, while getting the performance you need. For most households and most use cases, refurbished is the better choice cost-wise and the better match for real-life tech needs.

What Tech are Consumers Searching For?

Premium Apple products are driving the strongest early season traffic. Searches for iPhone generic terms are up more than 60 percent month over month, and MacBook, MacBook Air, and MacBook Pro searches are climbing across all markets. Mid generation iPhones such as iPhone 13, iPhone XR, and iPhone SE are delivering the highest search to purchase conversion rates because they offer strong performance without premium pricing.

Practical laptops continue to grow. The UK is seeing notable gains in HP laptops, while the US is seeing a jump in Lenovo ThinkPad and general laptop searches.

Beauty and home tech categories are also warming up. Early signals show rising searches for Dyson vacuums, SharkNinja home appliances, and high quality refurbished beauty devices such as the Dyson Airwrap and light therapy tools.

Retro tech remains the cultural standout, but early signs point to growing curiosity around traditionally higher ticket items that become more approachable at refurbished prices. Beauty tools like the Dyson Supersonic and Airwrap fall into this group, as do small kitchen appliances that reliably surge during the holidays, including espresso machines, stand mixers, air fryers, and even trend driven devices like the Shark ice cream maker. Steady increases in search interest are expected as the season progresses, though a consistent month over month trend has not yet emerged.

Regional Consumer Trends

United States:

France:

Germany:

Spain:

United Kingdom:

Families are entering the holiday season informed, price-aware, and motivated by value. "I want to get something my kids will use for years, not a brand new device that becomes outdated in a few months," said Back Market US buyer Pamela Radgowski.  "A refurbished iPhone or iPad that has been checked professionally is the smarter choice for our family, and the planet, this year."

Back Market's sellers are preparing for a busy season. Luis De Los Santos, Senior Lab Expert at the Back Market, shared, "You can feel the holidays switching on, both in search and inside our New York retail space in SoHo. iPhone 13 and MacBooks start moving fast, and then the retro items kick in too. iPods and even point-and-shoot cameras are going to be popular this holiday season as people look for more intentional, simple gifts."

Looking Ahead

Based on early signals across markets, Back Market expects to see increased holiday demand for:

As prices continue to rise across categories, consumers are moving decisively toward refurbished. They want high quality tech that lasts without the environmental or financial cost of buying new.

Broadcast Opportunity

In NYC, The Back Market Lab team is available for in-store interviews in New York City. Crews can film refurbish and testing stations, battery diagnostics, grading demonstrations, and real-time shopper interactions. Segments can include what to buy, what to avoid, and how to choose a high quality refurbished device.

About Back Market

Back Market is the world's largest premium refurbished tech marketplace, giving people a high quality, lower waste alternative to buying new. Back Market partners with more than 1,500 professional refurbishers and repair experts to extend the life of consumer electronics and reduce e-waste. Founded in 2014, Back Market operates in Europe, the United States, and Japan.

Media Contact:
backmarket@inkhouse.com

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