Cibi e Bevande
Moët Hennessy Joins For a Living Culture Agro-ecological Transition Movement
As part of the partnership, Moët Hennessy's teams will be trained on regenerative viticulture, technical advice will be provided on winemaking practices, particularly regarding plant covers, and a measurement tool, the regeneration index, will be tested and adapted to the wine industry.
" " Sandrine Sommer , Chief Sustainability Officer, Moët Hennessy.
Founded in 2018, the movement is a French collective of stakeholders from the agricultural and agri-food sectors who want to accelerate the transition to regenerative agriculture to protect ecosystem biodiversity With a view to stimulating a strong, long-term approach, is developing an open-source tool to assess this transition – this regeneration index will measure and support soil regeneration and biodiversity.
says Anne Trombini , PADV Director.
Moët Hennessy, the wines and spirits division of LVMH, encompasses twenty-four prestigious brands internationally renowned for the richness of their land, the quality of their products and the expertise with which they are crafted. Moët Hennessy has been involved for many years in an environmental and social program, as reflected in its program. LVMH Vin d'Exceptions also represents prestigious wine estates.
Created in spring 2018, the movement aims to accelerate the agricultural and food transition to agro-ecology by structuring the sector and disseminating open-source tools.
The movement, supported by a non-profit association, brings together all the stakeholders in the transition, establishes the collective framework for the actions and responsibilities of each actor and, with them, builds the tools to secure the structuring of agro-ecological sectors.
As of May 2021 , the Pour une Agriculture du Vivant movement has 65 member companies and more than 600 agricultural members.
For more information on the Pour une Agriculture du Vivant program, go to https://agricultureduvivant.org .
Jean-Christophe Laizeau
Email:
Pour une Agriculture Du Vivant
Anne Trombini
Email:
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