Frost & Sullivan's Paper on Traveller Behaviours Helps Amadeus Bag the B2B Marketing Award for Best Monthly Campaign

Amadeus' campaign was designed to help clients sell their services more effectively and meet the unique needs of their future customers. It identified six distinct potential types of travellers in the global travel industry: Obligation Meeters, Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists and Ethical Travellers.

Amadeus' campaign was designed to help clients sell their services more effectively and meet the unique needs of their future customers. It identified six distinct potential types of travellers in the global travel industry: Obligation Meeters, Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists and Ethical Travellers.

The Future Traveller Tribes 2030 campaign extracted optimum value from the research content to develop videos, an array of visuals, an online quiz and several infographics to engage with diverse audiences. The campaign was the most successful ever for Amadeus in terms of social media interactions and Google searches, and garnered more than 25,000 video views.

Frost & Sullivan is pleased to have partnered with Amadeus in scripting this success story. "This is an example of how Frost & Sullivan is working with companies across industries and helping them understand the changing customer landscape," explains Frost & Sullivan's Lawrence Lundy, who authored the white paper. "This leads to concrete strategies that can be implemented today to better serve customers and ultimately lead to growth."

Curious to learn more? Take the quiz and find out which travel tribe you belong to.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Contact:

Chiara Carella

Corporate Communications – Europe

P: +44 (0) 20 7343 8314

M: +44 (0) 753 3017689

E: [email protected]

http://www.frost.com