Turismo
UserTesting Research Finds Australians Express Caution Regarding Travel Bubble, and For Good Reason
Some of their fears and concerns materialized faster than expected. A COVID outbreak in Perth , resulting in a lockdown on April 23rd , caused New Zealand to pause the travel bubble with Western Australia . The possibility of COVID cases rising again was a concern that emerged from the study. Another concern revealed was the should a COVID spike and lockdown occur while abroad.
Even with travel to New Zealand still open within regions of Australia , many travelers won't be packing their bags right away. The study found that of men surveyed planned to travel, yet of women did not. It was also revealed that for those who plan on taking advantage of the travel bubble, a majority of respondents don't plan to travel for at least 90 days or longer.
What is clear, is that those . The study found that 90 percent of men and 70 percent of women would be traveling purely for pleasure.
Respondents would like to see global travel open in a safe and well-planned manner. Beyond Australian & New Zealand travel bubble, other countries respondents would like to see open up next include Hong Kong , Singapore , Taiwan , and Vietnam . Many feel travel to Europe and the United States may be far off, possibly not until 2022, due to the high COVID rates.
The study was conducted in April with 10 men and 10 women that participated in the video think-aloud study. The participants were between the ages of 25 and 50, living in Australia .
UserTesting
Chris Halcon
chalcon@usertesting.com