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The Million Pound Necklace: Inside Boodles Documentary to Air on Channel 4 on 23rd March
Boodles are delighted to announce that this Sunday, 23 March, the brand will be showcased in a fly on the wall documentary from the producers of the award winning . Titled , the programme will be an hour long and will air at .
(Photo: http://photos.prnewswire.com/prnh/20140320/675348 )
Filmed over six months, the documentary captures the work, expertise and exquisite craftsmanship that goes into making Boodles' fine jewellery. The programme follows the creation of the Boodles Emerald 'Greenfire' necklace, from loose stones, to design, creation and launch; shadowing the four Directors, Nicholas, Michael, Jody and James each step of the way.
A British family business, founded over 200 years ago, Boodles aims to create beautiful, unique and contemporary jewellery designs with an awareness of fashion and a sense of adventure and fun.
Jody Wainwright (Boodles Director and Head of Stone Sourcing), who features in the programme, commented:
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Overall, the film captures the Boodles directors and staff as they strive for perfection in everything they do… with a few glamorous parties and some celebrity friends thrown in…
will air on Channel 4 on Sunday 23 March at 20:00 and on 4Seven on 24 , 25 and 27 March. It will be available on Channel 4's online catch-up service, 4oD following initial transmission.
About Boodles
Boodles have nine shops - their flagship showroom is on London's Bond Street with further London Shops on Sloane Street and in Harrods, the Savoy Hotel and the Royal Exchange. There are three Boodles shops in the North West of the UK and one in Dublin .
The company was founded as Boodle and Dunthorne in Liverpool in 1798 and has remained a family company; it is now run by brothers Michael and Nicholas Wainwright , together with Jody Wainwright and James Amos .
For further press information, images please contact luciaroberts@boodles.com or emilybull@boodles.com alternatively call +44(0)207-647-1332