TripleLift Welcomes Accomplished Industry Finance Expert Joyce Liu As New CFO To Pilot Company Through Next Phase Of Growth

"Joyce comes to us with a tremendous amount of relevant experience, and has a demonstrated track record of helping growing companies make better decisions, faster," said Dave Clark, TripleLift CEO. "But importantly, we didn't just choose Joyce – Joyce also chose us. She's keen to combine her publishing background with our technology profile, and she's specifically excited about our business focus areas in audience targeting and retail media." "Joyce comes to us with a tremendous amount of...

"Joyce comes to us with a tremendous amount of relevant experience, and has a demonstrated track record of helping growing companies make better decisions, faster," said Dave Clark, TripleLift CEO. "But importantly, we didn't just choose Joyce – Joyce also chose us. She's keen to combine her publishing background with our technology profile, and she's specifically excited about our business focus areas in audience targeting and retail media."

Prior to Politico, Liu spent 12 years at CEB, the world's leading research and advisory company specializing in corporate best practices, where she was Head of Global Finance, overseeing the company's corporate and division finance, business intelligence, and procurement functions. During that time, she played a critical role partnering with the Board and Executive team in pursuing organic and inorganic growth strategies, resulting in doubling the size of CEB over seven years. Before that, she held positions at PepsiCo, Yum!Brands, Marriott International and US Foods. She grew up in China and came to the United States to get her MBA from the University of Maryland.

TripleLift is one of the fastest-growing companies in the ad tech sector. Born as a programmatic native ads company over a decade ago, its continuous innovation has launched new products for online video, connected television and display formats. Last year, TripleLift bought the data activation company 1plusX to build new audience-targeting products that benefit both publishers and advertisers in cookie-constrained environments. The company works with 80% of the largest comScore 200 publishers and 100% of the AdAge 100 list of advertisers. Over 90% of those advertisers transact on multiple product lines. Vista Equity Partners acquired the company in May 2021.

"TripleLift's track record of growth is outstanding. To go from less than $20 million in lifetime venture funding to a valuation in excess of $1 billion is the purest definition of a unicorn technology company," said Liu. "At this point in our timeline, new foundations of revenue must be laid in order to keep a business growing higher. That is a mission I have taken on many times in my career and a challenge I look forward to solving again."

Liu started with TripleLift on May 17, 2023, and reports to Clark.

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/triplelift-welcomes-accomplished-industry-finance-expert-joyce-liu-as-new-cfo-to-pilot-company-through-next-phase-of-growth-301832215.html