Spettacolo
LOUIS XIII COGNAC EXPRESSES ITS UNIQUE RELATION TO TIME BY PAYING TRIBUTE TO MOTHER EARTH WITH A SIMPLE AND POSITIVE MESSAGE: BELIEVE IN TIME
LOUIS XIII Cognac is delighted to collaborate with these three iconic female artists who are all changemakers in their respective fields. They worked together to bring the concept, Believe in Time, to life. As a result, the campaign stands as a meeting point: it's the convergence of individuals, of artistic visions, of creative fields and of cultures.
With the announcement of the project Solange Knowles stated:
Ornamented in Guo Pei's piece of art, and incarnated by Solange, Mother Earth is the perfect embodiment of what time is able to create over the centuries. It took more than two years for the Chinese Couture artist to imagine and create Mother Earth's garment, sourcing the most precious fabrics, rocks and metals, and using Chinese ancestral techniques for the embroideries. " – says Guo Pei.
The film - imagined and developed by award winning creative agency FRED & FARID Los Angeles - reminds us of the human being's place in the universe, and the infinite time it takes for great things to happen. It takes the audience through the birth of the universe, the time it took for the Himalayas to be formed, the time for humans to stand up and control the use of fire, the time it took to fly and the age of the oldest tree on earth "Methuselah." Solange's music gives pace to this narrative
Mati Diop and Solange Knowles spoke extensively about creating an artistic film that celebrated the process- Solange Knowles honing in on all the ways it could be interpreted sonically. The featured original track was built in real time: starting with one instrument, adding another layer, building upon all of the sonics and textures, the process building up to the larger idea that flourishes, culminates and embodies the feminine spirit of Mother Earth.
With this artistic creation, LOUIS XIII cognac reaffirms its commitment to craftsmanship, quality, beauty, and human made creations. In an accelerating, frenetic, impatient period of time where everyone is trapped in scaling up, industrializing and mass producing, LOUIS XIII strongly believes in the opposite, quality over quantity. Time over instant gratification. Slow pace over precipitation, such as Mother Earth, a perfect illustration of those values.
The project, from award winning creative agency FRED & FARID Los Angeles marks seven years of successful collaboration between LOUIS XIII and FRED & FARID.
To discover the creation, , and the artistic campaign, visit the LOUIS XIII website – https://believeintime.louisxiii-cognac.com?idfrom=15
For pictures: HERE
Brand website: https://believeintime.louisxiii-cognac.com?idfrom=15
FRED & FARID website: http://www.fredfarid.com
Think a century ahead. Each decanter is the life achievement of generations of Cellar Masters. Since its origins in 1874, each generation of Cellar Master selects from our cellars the most precious eaux–de–vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux–de–vie as a legacy to his successors for the coming century. LOUIS XIII is an exquisite blend sourced from Grande Champagne , the first cru of the Cognac region. The legendary decanters have been mouth–blown by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.
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http://press.louis-xiii.com/Press_kit/Contacts/
LOUIS XIII's Believe in Time campaign is not to be broadcasted in France .
Media Contact: communication.louisxiii-cognac@louisxiii-cognac.com
Video - https://mma.prnewswire.com/media/1766879/LOUIS_XIII_COGNAC.mp4
Photo - https://mma.prnewswire.com/media/1766827/LOUIS_XIII_COGNAC_1.jpg
Photo - https://mma.prnewswire.com/media/1766828/LOUIS_XIII_COGNAC_2.jpg
Photo - https://mma.prnewswire.com/media/1766829/LOUIS_XIII_COGNAC_3.jpg
Logo - https://mma.prnewswire.com/media/777273/LOUIS_XIII__Cognac_Logo.jpg