Cibi e Bevande
C3 Arabia, the Middle East's Leading Omnichannel Food Tech Platform, Announces Ian Toal as CEO
The news of appointment follows the , Launched in 2019 by , , C has pioneered the food tech space and , and
Expanding into international markets C Arabia is a joint venture funded by through its consortium of high-profile partners, including , and has embarked to assemble an operating team based in Riyadh , which will now oversee,
Commenting on the new appointment, said, "This is an exciting time for as we introduce our digital restaurant brands to Saudi Arabia . I am thrilled to have CEO Ian Toal at the helm to ensure a success. His wealth of knowledge and experience are invaluable as we work to create renowned high-energy dining destinations for food and culture in the Middle East ."
, said, "We're thrilled to announce the appointment of Ian Toal as CEO of . Ian's robust track record serving as former CEO of Alfa Corporation and President of Alshaya Group fueled by his pioneering outlook will prove invaluable as we transform the food and beverage industries in the region. Ian's regional expertise combined with the visionary leadership of our partner Sam Nazarian will generate an unprecedented platform to unlock local culinary talent, celebrate Saudi's vibrant culture and usher in a dynamic, holistic lifestyle model that positions the Kingdom as a global hub and an epicenter of innovation in line with Vision 2030."
, " We're in a privileged position. We're able to instigate truly transformative change and embed world-class operations because of the vision and ambition of our government. It takes unwavering resilience and an enduring commitment to the future of our country and its people to break through barriers, and today our country has this leadership."
, has a career that has spanned from the USA , Europe , and the Gulf Cooperation Council - the economic union that consists of Bahrain , Kuwait , Oman , Qatar , Saudi Arabia , and the United Arab Emirates . . These successes have led to a global understanding of what it takes to make international business successful, as well as achieving targets both financial and personal for investors.
Most recently, helmed the Riyadh -based . which operates 10 restaurant and digital kitchen brands globally and holds almost 100 brick and mortar locations. Alfa Corporation is a wholly owned subsidiary by Al Fasaliah Group, one of the top Saudi corporations led by its president . During his time with Alfa Co., Toal led the expansion of award-winning restaurants such as and .
Prior to his work with Alfa Co., served as the based in Kuwait . During his time with Alshaya Group he managed the expansion of global brands such as and He was voted by the Global Restaurant leadership conference in 2017 /18.
Commenting on his new post, said, "I am honored to be working with visionaries
Sam Nazarian and Layla Abuzaid . The sky is the limit as we aim to bring
's world renowned talent and global brands to
Saudi Arabia . I look forward to leading this charge and identifying, mentoring and incubating local culinary talent, working to brand and export Saudi hospitality culture to the world."
C Arabia is set to introduce 40 international brands to the region including 's popular global brands including and more. For C Across C portfolio brands, Chefs , , , , , and have made haute cuisine accessible, cultivating a global community of fans.
has . As of February 2021, C has over with an expansion To date, C has hired more than . with plans to hire another 5,000 employees domestically and internationally with .
C (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world-leading augmented hospitality group, C is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C 's array of culinary brands co-exist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C established shared kitchens, Citizens food halls and mobile delivery with the next-gen Citizens GO app set to launch in 2021. Current C brands include Umami Burger, Krispy Rice, Sam's Crispy Chicken, EllaMia, In a Bun, The Other Side and Dani Garcia's El Pollo Verde, with many other brands in the pipeline. As of March 2021, C operates 250 digital kitchens across the U.S. To learn more, visit c3sbe.com.
Founded in 2017 by Layla Issa Abuzaid , who currently serves as CEO, WK Holding is a contemporary investment House that generates mutually beneficial long-term partnerships and innovative value-creating opportunities between Saudi Arabia and the rest of the world. Operating across five sectors, entertainment, food and beverage, trading, technology and lifestyle, WK Holdings invests in high quality differentiated assets through an entrepreneurial mindset and an institutional approach.
Today, the WK Holding portfolio includes RAFA/MFA Company, a joint venture between RAFA ( Saudi Arabia ) and MF Group (the most significant event production company in Russia ), RUSSAD, a business hub between Saudi Arabia and Russia and the SAPEG PE FUND established to facilitate foreign investments in the Kingdom.
In 2021, WK Holding introduced Smart Food Holding as a subdivision dedicated to the funding, incubation and innovation of the most exciting brands operating within the food, beverage and lifestyle space. Smart Food Holding is the investment platform for C Arabia. To learn more, visit www.wk-holding.com.
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Logo - https://mma.prnewswire.com/media/1522024/C3_Arabia_Logo.jpg
C Arabia: Sarah Bartlett , sarah.b@luxury-branding.com
C by sbe: c3@slingstone.com