SAUDI TAKES CENTER STAGE AT WTM: SHOWCASING ITS UNREAL CALENDAR AND ICONIC DESTINATIONS TO GLOBAL TRAVEL TRADE

With partners from across the tourism ecosystem, Saudi is creating new opportunities for trade and investment, reinforcing its position as a destination of choice for the global travel industry. With partners from across the tourism ecosystem, Saudi is creating new opportunities for trade and investment, reinforcing its position as a destination of choice for the global travel industry. Abdullah Alhagbani, Chief Partnerships and Regulatory Affairs Officer at STA, said: "We're thrilled to...

Riyadh, 05/11/2025 (informazione.news - comunicati stampa - turismo)

With partners from across the tourism ecosystem, Saudi is creating new opportunities for trade and investment, reinforcing its position as a destination of choice for the global travel industry.

Abdullah Alhagbani, Chief Partnerships and Regulatory Affairs Officer at STA, said:
"We're thrilled to welcome our valued partners and guests from around the world to experience 'Saudi Land' as we continue our extraordinary growth journey. At WTM this year, we are joined by 71 partners and have scheduled nearly 500 meetings with industry leaders to deepen collaborations, unlock new partnership opportunities, and drive the next phase of tourism success together.

"Last year our calendar of events featured over 1,000 fixtures, and this year we will build on that momentum with our Unreal Calendar. Our iconic destinations, from Riyadh and Jeddah to AlUla and the Red Sea, offer unique opportunities for partnership, innovation, and shared growth. With bold investment in infrastructure and expanded air connectivity, Saudi is creating a truly year-round destination for visitors and partners alike. For partners seeking exceptional returns, Saudi stands apart as one of the world's fastest-growing destinations. We invite the global travel trade to seize the unparalleled opportunities that Saudi offers."

Day 1 Highlights:

Interactive Experiences: Visitors explored Saudi's various destinations through immersive displays where they were able to check out various packages, discover the Unreal Calendar, cultural showcases and live entertainment, along with enjoying interactive sports activations featuring Cristiano Ronaldo.

WTM 2025 provided a vital stage for Saudi and its tourism partners to build new relationships, advance strategic collaborations, and highlight the exceptional opportunities available across the country's evolving tourism landscape - reinforcing its position as a destination of choice for travelers, investors, and industry partners worldwide.

About Saudi Tourism Authority (STA): Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi's tourism destinations worldwide and developing the destination's offerings through programs, packages, and business support. Its mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi's destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries. To learn more please visit www.VisitSaudi.com.    

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