Turismo
SAUDI TAKES CENTER STAGE AT WTM: SHOWCASING ITS UNREAL CALENDAR AND ICONIC DESTINATIONS TO GLOBAL TRAVEL TRADE
With partners from across the tourism ecosystem, Saudi is creating new opportunities for trade and investment, reinforcing its position as a destination of choice for the global travel industry.
Visitors explored Saudi's various destinations through immersive displays where they were able to check out various packages, discover the Unreal Calendar, cultural showcases and live entertainment, along with enjoying interactive sports activations featuring Cristiano Ronaldo .
WTM 2025 provided a vital stage for Saudi and its tourism partners to build new relationships, advance strategic collaborations, and highlight the exceptional opportunities available across the country's evolving tourism landscape - reinforcing its position as a destination of choice for travelers, investors, and industry partners worldwide.
Saudi Tourism Authority (STA), launched in June 2020 , is responsible for marketing Saudi's tourism destinations worldwide and developing the destination's offerings through programs, packages, and business support. Its mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi's destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries. To learn more please visit www.VisitSaudi.com.
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