Cibi e Bevande
On-demand Food Delivery Services: Next Growth Frontier in Southeast Asia
Southeast Asia's on-demand food delivery market is highly concentrated. GrabFood (by Grab), Foodpanda (by Delivery Hero), and GoFood (by Gojek) contributed 84.8% of the total market share in 2021, followed by smaller operators such as Deliveroo in Singapore , Line Man in Thailand and ShopeeFood in Indonesia , Malaysia and Thailand . By market share in 2021, GrabFood is the leading on-demand food delivery service in Southeast Asia with 47.8% of the market, followed by Foodpanda at 23.2%, GoFood at 13.8% and others at 15.2%.
"The rise of shared mobility solutions in Southeast Asia has accelerated the expansion of on-demand food delivery services. Backed by large customer bases and user dependence, operators' super apps are enabling value chain integration," said . "Additionally, major on-demand service operators are expected to broaden their product portfolios in the next one to three years, including on-demand deliveries of food and beverage, fresh foods and kitchen supplies, groceries, pharmaceutical products, and so on."
Chan added: "The developments of on-demand food delivery services will lead to the optimization of merchants, including supply chain management and time management, which vary according to the food delivery types such as instant, scheduled, and deferred. In addition, with the rapid advancement of technology and the popularization of mobile internet, adoption of digital payment solutions as opposed to cash on delivery will also increase."
To tap into the growth prospects, on-demand food delivery operators should:
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