Cibi e Bevande
Siwar Foods capitalizes on the growing global Mochi market amongst Gen Z customers in KSA
The mochi market has witnessed strong growth driven by changing eating habits.
The global mochi market was valued at USD350 million in 2021, projected to reach
USD425 million by the end of 2030, growing at a CAGR of 11.8% from 2023 to 2030 ( 2023).
Yusuf Jehangir , Chief Commercial Officer added: 'With 60% of the Saudi population under the age of 30, global trends are clearly impacting the culinary preferences of young Saudis, with the Gen Z segment being influenced by social media platforms such as Tik Tok '. We are excited that a young Saudi company is at the forefront of the ever-changing culinary landscape and mochi's are a prime example of this'.
In a short period of time, Siwar has worked with leading manufacturers around the world to introduce a growing range of 'time saving' products into the Saudi retail market, including; meals, pizzas, desserts, pancakes and waffles. The 'Mochi range adds to the list of convenience based RTE categories that Siwar is increasingly penetrating.
Photo: https://mma.prnewswire.com/media/2076552/Siwar_Foods.jpg
Logo: https://mma.prnewswire.com/media/2044506/4034906/Siwar_Foods_Logo.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/siwar-foods-capitalizes-on-the-growing-global-mochi-market-amongst-gen-z-customers-in-ksa-301824024.html