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Art of Giving: A Global Initiative for Peace and Happiness
Every year, Art of Giving selects a new theme that aligns with contemporary needs and emotional resonances. It started in 2014 with themes around Society, Spirituality, and Humanity. In 2015, the theme was , which urged people to donate old clothes to those in need.
During the challenging pandemic period of 2020, the theme was , focusing on supporting frontline workers and affected families. In 2021, became a deeply emotional campaign where participants wrote letters of gratitude to their mothers. In 2024, the theme broadened the idea of universal participation. And now in , as AOG in its 12th edition compassion, the theme is .
This year's theme focuses on taking kindness to the most immediate circle, our neighbours and local community. From 2nd to 16th May, people around the world observed the Fortnight of Happiness, by engaging in small, meaningful gestures—sharing snacks or tea, visiting elderly neighbours, organising apartment meetups, or participating in neighbourhood events. On 17th May, grand celebrations will take place globally.
Art of Giving has grown exponentially in the last decade. Today, the AOG family includes over 2.5 million active members. Additionally, the philosophy now finds representation in over (Fédération Internationale de Volleyball), extending its values through sports and youth movements worldwide.
Though AOG was formally launched in 2013, its values are timeless. Charity, or 'daan,' has always been central to Indian culture. Every major religion—Islam's , Christianity's , Buddhism's acts of compassion, Jainism's saving lives and spreading knowledge, Judaism's , and Zoroastrianism's call to fight poverty as a moral duty upholds giving as sacred. What Prof. Samanta has done through AOG is to , remove religious and geographical filters, and build a global, inclusive, and joyful movement rooted in humanity.
Photo: https://mma.prnewswire.com/media/2689419/ART_OF_GIVING_Initiative.jpg
View original content:https://www.prnewswire.co.uk/news-releases/art-of-giving-a-global-initiative-for-peace-and-happiness-302458325.html