Elettronica
Infineon launches communication campaign for the company's 25-year anniversary
"We want our communications work to fundamentally increase awareness and highlight the significance of our semiconductor technologies and of Infineon itself among the general public. Our corporate anniversary is of course an important occasion to do just that," says Florian Martens , Chief Communications Officer. "Our campaign addresses our target groups around the world in an emotional manner. Involving the employees also strengthens the sense of identification with the company."
As part of the central motto "Matters to me," testimonials from customers, employees, end-users and others document the significance which semiconductors from Infineon have for them. This includes technical aspects, but also highly personal insights. Thus for example the manager of a French automobile component supplier shares what she finds important about working together with partners like Infineon to drive the decarbonization of the automotive industry forward.
While the "Matters to me" motto forms a global framework, the campaign also leaves room for topically oriented regional focus areas. Infineon is disseminating the campaign in its 360° brand strategy via all online and offline channels and is integrating the campaign in existing communications planning. Accordingly, previously planned event formats will be conducted as milestones in the anniversary campaign well into the fall. The campaign web page is available at https://www.infineon.com/25years.
Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The Company had around 58,060 employees worldwide (end of September 2024 ) and generated revenue of about €15 billion in the 2024 fiscal year (ending 30 September). Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International over-the-counter market (ticker symbol: IFNNY).
Anniversary story hub: https://www.infineon.com/25years
Image is available at AP.
Further information is available at www.infineon.com.
This press release is available online at www.infineon.com/press.
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Andre Tauber (Headquarters): +49 89 234 36705, media.relations@infineon.com
Agnes Toan (Americas): +1 408 250 1814, agnes.toan@infineon.com
Lin Zhu ( Greater China ): +86 21 6101 9199, lin.zhu@infineon.com
Yasuyuki Kamiseki ( Japan ): +81 3 4595 7079, yasuyuki.kamiseki@infineon.com
+49 89 234 26655, investor.relations@infineon.com
View original content:https://www.prnewswire.co.uk/news-releases/infineon-launches-communication-campaign-for-the-companys-25-year-anniversary-302455552.html