79% of parents globally seek ban against ad-related internet tracking and profiling in schools

The findings are based on a series of surveys conducted for SafeGov aimed at capturing global parents' views on the benefits and risks of proliferating in-school access to internet applications such as email, document creation and group collaboration.

The findings are based on a series of surveys conducted for SafeGov aimed at capturing global parents' views on the benefits and risks of proliferating in-school access to internet applications such as email, document creation and group collaboration.

The surveys show that:

Parents see outright bans against ad-related tracking and profiling in schools as well as stronger government regulations as an indispensable requirement for safe in-school access to internet applications:

While 70% of parents say schools bear the most responsibility to deal with this issue, many also believe parents (31%), internet companies (29%) and the government (24%) have the primary role. Only 5% of parents globally place responsibility on the children themselves.

Jeff Gould, President of SafeGov, commented: "The Internet is already transforming the way schools operate in nearly every country, and I look forward to a time in the not too distant future when every schoolchild will have a smart device on his or her desk. Still, what is striking about these results is that despite having great faith in the value of Internet apps in the classroom, parents clearly don't want commercial companies exploiting their children's online activities in ways that have nothing to do with education. In the wake of recent revelations about massive invasions of users' online privacy by both intelligence agencies and internet advertising companies, regulators in the European Union, the United States and Asia must take a closer look at the practices of ad-driven businesses now present in schools all across the world. Some of these companies maintain a tight cloak of secrecy around the data mining capabilities of their technology, and fail to disclose the full scope of their activities to school officials, who often lack the time or technological sophistication to examine these offerings more carefully."

SafeGov.org advocates that school administrators and procurement officials, policymakers and parents visit edu.safegov.org for practical guidance on how to increase privacy protections for schoolchildren.

About the survey

The findings are based on surveys conducted between 2012 and 2014 of parents of children attending primary or secondary school in the U.S., France, Italy, Poland, Spain, Israel, Australia, Japan, Malaysia, South Korea and Thailand. For more detailed results and country-by-country scorecards, please visit: http://safegov.org/media/73354/safegov_data_privacy_survey_-_global_analysis.pdf

About SafeGov.org

SafeGov.org is a forum for IT providers and leading industry experts dedicated to promoting trusted and responsible cloud computing solutions for the public sector. By fostering a more comprehensive understanding of cloud technologies, including their benefits, capabilities and limitations, SafeGov.org works to empower government users to make well-informed procurement choices from the growing universe of marketplace offerings.

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