Koelnmesse strengthens sales in the Middle East

The strengthening of Koelnmesse's international presence is mainly the result of targeted activities in key markets and the cultivation of strategic partnerships. This also includes partnerships with the two foreign chambers of industry and commerce and with The Delegation of German Industry and Commerce in Saudi Arabia, Bahrain and Yemen. Gerald Böse stressed: "By distributing sales activities for trade fairs in Cologne across multiple shoulders, we expect not only to achieve greater precision in our approach to target groups but also systematically to further bolster Cologne as a trade fair location. I'd also like to take this opportunity to thank our previous sales partner ifp for their many years of successful partnership."

Middle East, 03/11/2025 (informazione.news - comunicati stampa - varie)

The strengthening of Koelnmesse's international presence is mainly the result of targeted activities in key markets and the cultivation of strategic partnerships. This also includes partnerships with the two foreign chambers of industry and commerce and with The Delegation of German Industry and Commerce in Saudi Arabia, Bahrain and Yemen. Gerald Böse stressed: "By distributing sales activities for trade fairs in Cologne across multiple shoulders, we expect not only to achieve greater precision in our approach to target groups but also systematically to further bolster Cologne as a trade fair location. I'd also like to take this opportunity to thank our previous sales partner ifp for their many years of successful partnership."

From 1 November 2025, Koelnmesse's country coverage in the Middle East will be divided up as follows:

Responsible for:                United Arab Emirates, Iraq, Qatar, Kuwait and Oman
Contact:                             Dalibor Palus (Head of Trade Fairs)
e-mail:                                dalibor.palus@ahkuae.com

Responsible for:                Saudi Arabia, Bahrain and Yemen
Contact:                             Lisa Freisewinkel (Head of Trade Fairs) and
                                          Adham Hady (Trade Fair Manager)
e-mail:                               freisewinkel@ahk-arabia.com, hady@ahk-arabia.com

Responsible for:                Egypt, Lebanon and Jordan
Contact:                             Rania Fahmy (Head of Trade Fairs Department)
e-mail:                                rania.fahmy@ahk-mena.com

The trend in foreign business for Koelnmesse in recent years has been highly dynamic: The company has placed a total of 21 new foreign trade fairs in its target markets since 2023 while significantly adding to its existing range of trade fair formats. Denis Steker, Senior Vice President International at Koelnmesse, noted: "Successful premières for the FSB Sports Show Riyadh, the International Hardware Fair Saudi Arabia and the ORGATEC WORKSPACE Saudi Arabia, along with record attendance at ISM Middle East in Dubai this year, have encouraged us to continue to strategically grow our presence in the Middle East and relocate our inbound marketing there."

Photographic material on this topic can be found here: 
https://koelnmesse.omn-cloud.com/showLinkedImagesEN.jsp?keywordPath=/ISY3/Shop/Presse_Mitteilungen/Presse_Mitteilungen_2025/20251031_PM_neue_Vertriebsstruktur&cms=neu

- Picture is available at AP -

About Koelnmesse:
Koelnmesse employs around 1,200 people. As a city trade fair in the heart of Europe, it occupies the third largest trade fair grounds in Germany and, with almost 400,000 m² of hall and outdoor space, is among the top ten largest trade fair grounds in the world. Each year, Koelnmesse organises and manages around 80 trade fairs, guest events and corporate events in Cologne and in the most important markets all over the world. Its portfolio reaches over 49,000 exhibiting companies from 129 countries and around 2,5 million visitors from more than 220 nations. Until 2040, Koelnmesse is investing more than 1 billion euro in the development of the trade fair grounds with the most extensive investment programme in its history, to allow it to cover all event formats in the future. 
Koelnmesse has celebrated its 100th anniversary in 2024. 100 years in which Koelnmesse has brought people and markets together worldwide.

Photo material for Koelnmesse: 
https://www.koelnmesse.com/news/image-database/image-database.php

Follow our English social media channel:
www.linkedin.com/company/koelnmesse-gmbh

Your contact for questions: 
Dr. Jasmin Fischer
Tel +49 221 821 -2494
e-mail jasmin.fischer@koelnmesse.de 

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