Corporate Visions Launches Just-in-Time, Situational Learning Experience for B2B Sales Teams

"There's all kinds of apps and whatnot in the marketing and sales technology 'stack' promising to help your salespeople succeed 'in the moment' across the different types of selling scenarios they face, but they are just empty shells waiting for you or your reps to put something useful into," said Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions. "As a result, they've struggled to make this vision a reality for one big reason, and that's the content."

"There's all kinds of apps and whatnot in the marketing and sales technology 'stack' promising to help your salespeople succeed 'in the moment' across the different types of selling scenarios they face, but they are just empty shells waiting for you or your reps to put something useful into," said Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions. "As a result, they've struggled to make this vision a reality for one big reason, and that's the content."

Riesterer added: "Marketing messaging, content assets, and skills training and coaching need to be developed and deployed with an eye toward situational sales enablement, which is what we've developed and are providing with this no-user-license-required tool."

Three trends happening right now are accelerating the convergence of marketing stories, content, and sales skills to make just-in-time learning a game-changer:

"Salespeople learn best when they're in a deficit, when they really need something—not when marketers decide it's time to issue a product launch and blast a bunch of messaging into the field, or when trainers decide to schedule an event," Riesterer said. "Salespeople also perform best when they don't have to deal with another piece of technology to get the messaging, content and skills at their fingertips, whenever and wherever they need them."

To learn more about what it takes to bring situational learning to your sales team, check out this eBook, "Enabling the Just-in-Time Situational Learner."

About Corporate Visions, Inc.
Corporate Visions is a leading marketing and sales messaging, content, and skills training company. Global B2B companies come to us when they want to:

Contact:
news@corporatevisions.com

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