Lenovo's Coming Disruption in Smartphones Highlighted in New Strategy Analytics Research

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, SCI Executive Director, noted:  "Lenovo might be seen as just another smartphone vendor among many operating mainly or totally in the Chinese market – but it grew from a similar position in PCs, using IBM's 'Think' brand to help take the world number one PC position recently.  I believe Lenovo is using that know-how to try a similar move in smartphones, with a potentially huge impact on market share and margins at a time when most vendors are already struggling for margin."

, Vice President, said: "Lenovo is good at making smart acquisitions and at effectively integrating them – just consider IBM PCs and NEC's PC business in Japan – and so it stands every chance of unlocking its growth potential in smartphones using the formidable assets of Motorola Mobility."

argues that there are different phases in consumer electronics markets, and the current phase of the Android market is perfect for Lenovo to make its late, accelerated entry, leveraging the Motorola acquisition.

Strategic Competitor Intelligence addresses the strategic positioning, goals, performance and SWOT of multiple key players in the Mobile ICT sector. 

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies.  With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success.  www.StrategyAnalytics.com

UK Contact:

Richard Guppy , Executive Director – SCI – rguppy@strategyanalytics.com +44-1908-423656

US Contact:

Barry Gilbert , Vice President, bgilbert@strategyanalytics.com  +1-617-614-0701

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