Xinhua Silk Road: Wuliangye tells Chinese liquor story by deeply involving in 4th CIIE

In the exhibition hall, supplemented by Chinese-style elements such as plum and bamboo, traditional Chinese painting and calligraphy, Wuliangye showcased the profound and long-standing cultural heritage of Chinese liquor and the scarce value of ingenuity brewing from multiple angles, bringing an unusual cultural experience of intangible cultural heritage to guests from home and abroad through the value expression of Chinese traditional "harmony" culture. In the exhibition hall, supplemented by...

In the exhibition hall, supplemented by Chinese-style elements such as plum and bamboo, traditional Chinese painting and calligraphy, Wuliangye showcased the profound and long-standing cultural heritage of Chinese liquor and the scarce value of ingenuity brewing from multiple angles, bringing an unusual cultural experience of intangible cultural heritage to guests from home and abroad through the value expression of Chinese traditional "harmony" culture.

The core liquor products, high-end cultural collection products and personalized products of Wuliangye with different positioning and different features at the exhibition hall has attracted many domestic and foreign merchants who spoke highly of the excellent taste of Wuliangye liquor and the ingenuity and unique charm of Chinese liquor it represents.

As a representative of China's national brand and a leading liquor enterprise, Wuliangye has actively participated in and supported the CIIE, and the Wuliangye culture exhibition hall will be settled in the National Exhibition and Convention Center (Shanghai) for a long time, contributing to the openness and cooperation of the world, global cultural exchanges and people-to-people exchanges of different countries by deducting the "national spirit" and "world excellence" of the Chinese liquor brand.

Wuliangye will leverage the CIIE to tell the Chinese liquor story, making more international friends love Chinese brewing, and promoting cultural exchanges, open development and common prosperity, according to an executive of the company.

Original Link: https://en.imsilkroad.com/p/324701.html

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