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Airport Retailing Market: Digitalization in Duty-Free and Travel Retail Industry - ReAnIn Analysis
Download free sample: Global Airport Retailing Market Growth, Share, Size, Trends and Forecast (2022 - 2028)
According to a study conducted in May 2020 among 1,500 international passengers (traveled in the last 12 months), 69% purchased items that stand out on the shelf/display/counter and 91% touched/looked at/read information on the product before making a purchase decision. However, the same study reveals that 60% of customers will avoid contact with retail staff, and more than 50% will not purchase at airport stores at all in the post-pandemic world. Furthermore, about 90% of customers expect more digitalization in the travel retail industry.
This need for increasing digitalization is accepted by the industry leaders as well. While speaking for the Global Industry Survey 2021 Dufry Group CEO Julián Díaz said - "The trend of increased digitalization and the need to strongly engage with customers through a multi-channel approach will increase. This means that travel retail operators will also have to go through a phase of digital transformation."
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ReAnIn has segmented the global airport retailing market by:
Key players operating in the global airport retailing market are Dufry AG, Lotte Duty Free , Lagardere Travel Retail Group, DFS Group, Duty Free Americas, Gebr. Heinemann SE & Co. KG, King Power International Group, Dubai Duty Free, WHSmith, China Duty Free Group, and The Shilla Duty Free.
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