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Diageo Global Travel launch Lounge 0.0%, a brand-new immersive passenger activation from Tanqueray 0.0% at Heathrow Terminal 5
Designed to challenge passengers to test their DrinkiQ, the activation empowers travellers with the knowledge to choose positive drinking choices and make it a holiday to remember
Located in the World Duty Free store in Heathrow's Terminal 5, Lounge 0.0% passengers are offered a bespoke boarding pass with a QR code directing them to the quiz by a dedicated flight assistant, before being escorted to the interactive pop-up bar to complete the quiz on their mobile devices or dedicated iPads installed on the bar top.
Once completed, visitors can show off their quiz score to enjoy a sample of Tanqueray 0.0% and tonic; offering the same delicious taste of Tanqueray London Dry Gin – yet zero alcohol.
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On departure, passengers are gifted a bespoke reusable water bottle, encouraging them to stay hydrated with H20 throughout their travels. The water bottle also features the QR code to the DrinkiQ quiz , so passengers can attempt to beat their best score or challenge family and friends.
Travellers can also capture their experience, by selecting an unforgettable holiday backdrop on the interactive photo wall, snap a selfie before sharing on their socials using
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The activation is live in Heathrow Terminal 5 departures until the end of July 2022 .
The launch of Tanqueray 0.0% in travel retail was announced by Diageo Global Travel in October 2021 , providing travellers with a new alcohol-free alternative in duty-free. The exciting new addition is an alternative drink option for those not willing to compromise on taste.
Crafted using the same distinct blend of quality botanicals used in the making of Tanqueray London Dry gin, including piney juniper, peppery coriander, aromatic angelica and sweet liquorice, Tanqueray 0.0% provides all the taste, yet zero alcohol.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker , Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio , Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
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Photo- https://mma.prnewswire.com/media/1847196/Welcome_to_Lounge.jpg
Photo- https://mma.prnewswire.com/media/1847195/Scan_to_test.jpg