Ambiente
ASICS UNVEILS LIGHTEST EVER CO2E EMISSIONS SNEAKER[1], EMITTING JUST 1.95kg PER PAIR
In continuing to finetune its research and reapply the findings, ASICS has been able to make hundreds of incremental gains across the four key stages of the product life cycle (Materials & Manufacturing, Transportation, Use and End-of-life), identifying all the small differences that combine to make a big impact. The result is the GEL-LYTE™ III CM 1.95 - achieving new levels of sustainability without compromising on quality.
Among the sneaker's series of innovations is a new carbon negative foam, which features as part of its midsole and sockliner. Made from a fusion of bio-based polymers derived partly from sugarcane, these combine to deliver high-level comfort and quality in a sustainable way.
Other key design details in the shoe include the use of recycled and solution dyed polyester in the main upper material and the sockliner mesh, reflecting ASICS' target of sourcing 100% of its polyester from recycled sources by 2030. The shoe features a new structure utilizing tape that enables less material usage, and 100% renewable energy used throughout the manufacturing phase.
The result of all these innovations and changes coming together is the GEL-LYTE™ III CM 1.95. The ground-breaking new sneaker is a milestone in ASICS' long-term ambition of achieving net-zero emissions as a business by 2050, helping conserve the ability of future generations to continue experiencing the uplifting power of sport on the mind.
, Senior General Manager, ASICS Sustainability Division said:
, ASICS CEO said:
The GEL-LYTE™ III CM 1.95 sneaker will be widely available to buy instore and online at asics.com from AW 2023.
To find out more about the GEL-LYTE™ III CM 1.95 and ASICS' sustainability commitments, please visit https://asics.tv/cm195.
ASICS' Life Cycle Assessment framework was born from joint research with MIT in 2010 . Over time, the approach has become increasingly advanced. More aspects in the value chain are took account and added into the calculation such as the whole transport process and several aspects of end-of-life. The final output calculation is externally validated by SGS (Société Générale de Surveillance) Japan , in accordance with ISO standards.
, Esther and Harold E. Edgerton Associate Professor in Materials Science and Engineering, Massachusetts Institute of Technology , and , Principal Research Scientist, Materials Research Laboratory, Massachusetts Institute of Technology said:
Based on a calculation conducted by ASICS and validated by SGS (Société Générale de Surveillance) Japan , in accordance with ISO ISO14067 standard in August 2022 .
Based on available industry data for life cycle CO e emissions as of Sep. 2022 .
New carbon negative foam incorporates a material made from a bio-based polymer derived partially from sugarcane, called "SEPTON BIO-series" manufactured by Kuraray Co., Ltd.
Video - https://mma.prnewswire.com/media/1901044/ASICS.mp4
Photo - https://mma.prnewswire.com/media/1899913/ASICS_GEL_LYTE_III.jpg