Kindred publishes responsible gambling metrics for the Swedish market

"Our decision together with ATG and Svenska Spel to openly publish important customer behaviour data, in addition to our Journey towards zero ambition, will make it easier for our stakeholders to follow and understand how we, with the help of regulation, technology, research and human interaction, work to prevent harmful gambling. We believe that a more fact-based and open dialogue contributes to a more sustainable industry and we hope other operators will follow", says Henrik Tjärnström, CEO of Kindred Group. 

"Our decision together with ATG and Svenska Spel to openly publish important customer behaviour data, in addition to our Journey towards zero ambition, will make it easier for our stakeholders to follow and understand how we, with the help of regulation, technology, research and human interaction, work to prevent harmful gambling. We believe that a more fact-based and open dialogue contributes to a more sustainable industry and we hope other operators will follow", says Henrik Tjärnström, CEO of Kindred Group. 

*The Swedish market during the period 1 July to 31 December 2022

Key metrics for ATG can be found here and for Svenska Spel here.

For more information:
Maria Angell Dupont, External Communications Manager, Kindred Group
[email protected]
+46 72 165 15 17

The following files are available for download:

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