Diageo And UNITAR Launch New Hard-hitting Anti-drink Drive Learning Experience

"It is never acceptable to drink and drive," said Dayalan Nayager, Managing Director GB, Diageo."This is a real opportunity for drivers to learn about the consequences of drinking alcohol and getting behind the wheel. We're confident the participants will connect with the real-life case studies and their compelling stories. Every single accident caused by drink driving is preventable." "It is never acceptable to drink and drive,"said  Dayalan Nayager, Managing Director GB, Diageo."This is...

LONDON, 14/05/2021 (informazione.news - comunicati stampa - cibi e bevande)

said 

The experience, developed together with the United Nations Institute for Training and Research (UNITAR),  presents a series of real-life scenarios with three, pre-recorded drink drivers in the format of a video-call, including drink driving after a party, and the morning after consuming alcohol. As each story unfolds, the resource invites the participant to ask increasingly raw questions such as "did you feel pressure to drive?", "what was going through your head?" and "how did your family react?". At the end of the module, participants are shown a summary of learnings and directed towards other online resources that can offer additional advice and support.

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Diageo has a long-standing commitment to promote positive drinking through moderation and tackling the harmful use of alcohol. The company has a history of supporting initiatives aimed at reducing traffic deaths and improving road safety globally. This latest initiative is part of an evolving approach that promotes changes in attitudes as a way of tackling drink driving and supports the company's 10-year sustainability action plan, Society 2030: Spirit of Progress.

Launching in Great Britain in May 2021 , the experience will be rolled out to North America , Kenya , South Africa and India over the next 12 months, with users in each market able to select from a series of real drink driver case studies based in their own country or region who speak their local language.

The 'WRONG SIDE OF THE ROAD' learning experience can be accessed here:
https://drinkdriving.drinkiq.com/

For more information contact the Diageo press office on press@diageo.com or +44 (0) 7803 856 200. 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker , Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio , Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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An autonomous UN body established in 1963, the United Nations Institute for Training and Research (www.unitar.org) is a dedicated training arm of the United Nations System, and has the mandate to enhance the effectiveness of the UN through diplomatic training, and to increase the impact of national actions through public awareness-raising, education and training of public policy officials.

 Reported road casualties in Great Britain , provisional estimates involving illegal alcohol levels: 2019 https://www.gov.uk/government/statistics/reported-road-casualties-in-great-britain-provisional-estimates-involving-illegal-alcohol-levels-2019/reported-road-casualties-in-great-britain-provisional-estimates-involving-illegal-alcohol-levels-2019

 WHO Global Status Report on Road Safety (2018) https://www.who.int/violence_injury_prevention/road_safety_status/2018/GSRRS2018_Summary_EN.pdf 

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