Turismo
SAUDI TOURISM CAPTIVATES AUDIENCES AND STRENGTHENS GLOBAL PARTNERSHIPS AT WTM 2025
A highlight of WTM 2025 was the inaugural DMO Awards at Saudi Land, designed to honor destination management organizations for their excellence and authenticity demonstrated during the event. Diriyah received the 'Best Authenticity' Award for its outstanding incorporation of authentic Saudi elements. Qiddiya was honored with the 'Best Operational Excellence' Award in recognition of its exceptional service delivery, strong product knowledge, and effective use of digital tools. Finally, Al Madinah earned the 'Best of Show' Award for delivering the most exceptional overall performance, combining authenticity, operational excellence, and measurable commercial impact.
STA harnessed rising interest from the global travel trade, signing nine new MoUs and strategic agreements with industry leaders and global brands, and held more than 500 meetings with key industry players. In addition, twenty-seven MoUs and agreements were facilitated between Saudi partners and international organizations to accelerate growth, boost global awareness, and enhance international connectivity.
Visitors experienced Saudi's diverse, year-round appeal, with a special focus on its Unreal Calendar of world-class global events and entertainment including, Formula 1, MDLBEAST Soundstorm, the Italian and Spanish Super Cups, and WWE Royal Rumble. At Saudi Land, visitors enjoyed immersive displays that offered detailed previews of Saudi's bespoke travel packages. The pavilion also featured a campaign inspired by Cristiano Ronaldo , highlighting the role of sport in tourism and international engagement.
Saudi culture came alive in the Cultural Heritage Corner, featuring traditional crafts and live cultural performances. Visitors experienced a unique fusion of modern and traditional elements, including a dynamic live set by MDLBEAST's DJ Leen, alongside authentic cuisine and refreshing beverages. Saudi Land also served as a Partner Connection Zone, fostering direct engagement and deal-making, and allowing partners to explore new bookable packages and bespoke itineraries.
WTM 2025 reaffirmed Saudi's role as a leading player in global tourism, providing a springboard for new alliances, significant partnerships, and the continued evolution of its tourism landscape. It also helped set the stage for TOURISE, a pioneering new global platform, being convened in Riyadh 11-13 November, that will gather over 1,000 global leaders and visionaries from across government, business, investment, tourism, and technology. Together, these leaders will tackle key challenges, unlock investment, deliver high-impact initiatives, and transformative deals that will build a tourism sector that is sustainable, equitable, and future-focused.
tourism destinations worldwide and developing the destination's offerings through programs, packages, and business support. Its mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi's destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries. To learn more please visit www.VisitSaudi.com.
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