MAMMUT Starts Biggest Summit Project Ever

With the ascent of the Jungfrau (4,158 m) they teamed up with top international mountaineers to sound the bell for the biggest summit project ever staged - so paying tribute to the anniversary of one of Switzerland's finest and best-known mountains over 4,000 m: It was on 3 August 1811 that the peak of the Jungfrau was scaled for the very first time. Numerous VIPs from the worlds of politics, business and sport climbed to the summit, including:

With the ascent of the Jungfrau (4,158 m) they teamed up with top international mountaineers to sound the bell for the biggest summit project ever staged - so paying tribute to the anniversary of one of Switzerland's finest and best-known mountains over 4,000 m: It was on 3 August 1811 that the peak of the Jungfrau was scaled for the very first time. Numerous VIPs from the worlds of politics, business and sport climbed to the summit, including:

The parties set out from the MAMMUT Anniversary Base Camp on the Jungfraujoch (3,471 m), where 150 red tents made up the base camp for the Jubilee Expedition.

Everyone was caught up by the enthusiasm for mountaineering and the party spirit including the VIP summiteers. "Standing on the summit of the Jungfrau this morning - 200 years to the day of the first ascent - and simultaneously giving the starting signal for MAMMUT's fantastic project was a simply mind-blowing experience," was how Heinz Karrer, CEO of Axpo Holding AG, summarised the event. Rolf G. Schmid, CEO of MAMMUT Sports Group and climbing partner of top mountaineer Dani Arnold, was also in the mood for celebrating when he came down from the summit of the Jungfrau: "I managed to have the speed climbing record holder of the Eiger North Face gasping for breath … - so getting our 150 Peaks Project off to a great start.

Spectacular photos and other suggestions for interesting topics can be found at https://www.photopress.ch/image/mammut.

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