Information Technology
EBANX announces Robert-Jan Lieben as new VP in Europe to boost e-commerce between EU and emerging markets
A former PayPal Director with nearly two decades of experience in developing new businesses and in-depth knowledge about the payments industry, Lieben joins EBANX to strengthen the fintech's connection with European companies, who are already among the PSP's key merchants. The announcement follows other strategic moves within the region, such as the inaugural chapter of EBANX's 7th Payments Summit, held in Barcelona, Spain , last September. Based in Amsterdam, the Netherlands , he will have a strategic role in supporting European businesses' international expansion to the world's fastest-growing digital markets: Latin America , Africa , and India .
said , the new EBANX VP for Commercial in Europe .
Data from Payments and Commerce Market Intelligence (PCMI) featured in the new edition of Beyond Borders , EBANX's annual comprehensive study on payment trends in emerging economies, shows exactly how verticals with a strong presence of European companies are growing at an accelerated pace in emerging markets.
" " said. " "
Online retail in Latin America , for example, is expected to accelerate by 26% per year until 2027. In India and across Africa , the sector is expected to grow by 20% and 16% annually over the next two years, respectively. Other digital verticals, such as Gaming, Travel, and Streaming, will also increase their sales by double digits in those three regions during this period, at 21% in Africa for Gaming, 18% in India for Travel, and 14% in LatAm for streaming.
The appointment of Lieben represents a strategic match that brings together his deep understanding of
Europe tech companies' needs with EBANX's extensive knowledge of Latin American and other emerging markets. said
, CEO and Co-founder of EBANX.
The opportunities presented by local, real-time payment methods like Pix, Brazil's instant payment system with 90% penetration, SPEI, Mexico's transfer system, Nequi, one of the fastest-growing digital payment platforms in Colombia , Ozow, South Africa's leading instant EFT payments provider, UPI, India's ubiquitous instant payments system, as well as debit and credit cards from domestic schemes, are excellent examples of how a partner with local processing capability and global settlement structure, such as EBANX, can be key in the expansion strategy of any company.
explained .
For instance, digital companies accepting Pix in Brazil with EBANX experience a 16% increase in their revenue and a 25% growth in the number of clients. Soon, the recurrency feature will be available in Pix's system, with the launch of Pix Automático expected for June. EBANX's merchants can already access the technical documentation to integrate Pix Automático's API and start backend development and testing.
added.
EBANX is the leading payment platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil , EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America , Africa , and Asia . More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and consumers alike.
For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx
Contact:
Leonardo Stamillo
leo@contentco.tech
ContentCO
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