IKEA opens first store in New Zealand, brings home furnishings virtually across country

"We're thrilled to bring IKEA all the way to New Zealand, the country that's geographically the furthest from our Swedish beginnings. That distance makes this opening special," said Tolga Öncü, Ingka Retail Manager (COO), Ingka Group | IKEA. "Coming to New Zealand is a real leap of faith, investment and friendship, showing we're not just exporting a store. We're planting roots for the long term." "We're thrilled to bring IKEA all the way toNew Zealand, the country that's geographically the...

Auckland, 04/12/2025 (informazione.news - comunicati stampa - industria)

said Tolga Öncü, Ingka Retail Manager (COO), Ingka Group | IKEA.

For the first time when opening a new market, IKEA has set up 29 pick-up points around the country, where customers can collect their purchases even more affordably. The new IKEA store in Auckland , pick-up points and online and remote sales complement each other in an omnichannel way, allowing the Swedish retailer to get closer to the shopping preferences of New Zealanders. In addition, a Buy Back service is available at the store from day one - even for non-IKEA products - supporting circular living and reducing waste.

Ahead of the store opening, IKEA has visited more than 500 homes in New Zealand to understand the life at home expectations of the many Kiwis and translate those learnings into its store and online presentation. It also collected those insights into its first Life at Home Report  about New Zealand , and organized housewarming celebrations in locations across Auckland , reflecting the Kiwi lifestyle - from backyard gatherings to late-night garage jams and sunny mornings by the sea.

New Zealand is the first new market for the largest IKEA retailer since 2021, when a store opened in Ljubljana , capital of Slovenia .

The expansion into New Zealand is part of a broader investment strategy aimed at making IKEA even more accessible worldwide. In total, more than EUR 5 billion will be invested by FY27 in opening new locations and optimizing the existing ones across many markets.

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