TikTok Topped the Charts for App Downloads Globally on Christmas Day according to App Annie
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In terms of games, Brain Story: Tricky Puzzle by Onesoft ranked #1 following a version released on Dec 21, 2021 shortly following the app store launch. Poppy Rope Game, an Open World Action game by Zego Studio ranked #2 and Rocket League Sideswipe by Psyonix (Epic Games) ranked #3 — a race car soccer game popularized on PC and console, this is the latest example of a gaming title successfully migrating to mobile.
In the US, Oculus was #1 by downloads on Christmas Day as Americans unwrapped new Oculus Virtual Reality (VR) headsets under the tree. This builds off the growing trend for metaverses and immersive experiences. YouTube was the #2 app by downloads, followed by TikTok, then Snapchat - showcasing the power of short-form video and engaging user-generated content.
In the UK, the NHS app ranked #1 by downloads on Christmas as consumers sought to access their COVID Pass for vaccination or test results amidst holiday travel. Amazon Alexa ranked #5 which could indicate IOT products topping Christmas wish lists this year.
Other interesting insights include:
Read the full blog here.
About App Annie:
App Annie is the mobile standard. Our mission is to be the first to unify consumer and market data to generate insights and outcomes fully leveraging the power of AI.
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