Puck empowers Lebanon's female entrepreneurs with launch of 'Selfless Shelves' initiative

Yahia Adel Z AlSharif, Head of Category at Arla Foods, expressed enthusiasm for this campaign, stating: "Puck's proactive efforts towards community-wide sustainable consumer behaviour aim to generate positive change on a socioeconomic and environmental level. It is inspiring to see Puck take steps through ongoing campaigns to encourage mindful habits by reusing its glass jars whilst also supporting and empowering Lebanon's women-led local artisanal businesses." Yahia Adel Z AlSharif, Head of...

Yahia Adel Z AlSharif, Head of Category at Arla Foods, expressed enthusiasm for this campaign, stating: "Puck's proactive efforts towards community-wide sustainable consumer behaviour aim to generate positive change on a socioeconomic and environmental level. It is inspiring to see Puck take steps through ongoing campaigns to encourage mindful habits by reusing its glass jars whilst also supporting and empowering Lebanon's women-led local artisanal businesses."

And this is just the beginning. Puck understands the importance of female empowerment in society and has announced that the "Selfless Shelves" initiative is a pilot for more programs that the brand intends to roll out in the future, to continue taking conscious steps towards the improvement of women's wellbeing by providing them with healthier products, a variety of offerings and inspirational recipes. 

Photo: https://mma.prnewswire.com/media/2321415/Puck_Selfless_Shelves.jpg

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