How iPinYou Helped Advertisers Stand Out from the Competitors during Singles' Day

iPinYou served a number of brands across different industries such as Suning (the leading home appliance brand in China), Adidas, and Lenovo in 2017.  To maximize the advertising efficiency, it seized the opportunity of the traffic peaks before and after Singles' Day. It generated 12 billion impressions, 80 million clicks, and 5.6 million orders from November 1st to 11th. With iPinYou's programmatic expertise, Suning was ranked as the No.1 Tmall Store on Singles' Day. (China Internet Watch) It gained a 163% lift in order numbers, with 4.7 times its average conversion rate and a 31:1 ROI.

iPinYou served a number of brands across different industries such as Suning (the leading home appliance brand in China), Adidas, and Lenovo in 2017.  To maximize the advertising efficiency, it seized the opportunity of the traffic peaks before and after Singles' Day. It generated 12 billion impressions, 80 million clicks, and 5.6 million orders from November 1st to 11th. With iPinYou's programmatic expertise, Suning was ranked as the No.1 Tmall Store on Singles' Day. (China Internet Watch) It gained a 163% lift in order numbers, with 4.7 times its average conversion rate and a 31:1 ROI.

Singles' Day, now the largest shopping holiday in the world, incorporates not only online retailers but also other advertisers in different industries. Travel brands such as IHG and Venetian Hotels invested in specific event campaigns in November. This time period is ideal to promote new brands and products since Chinese consumers have a strong propensity to make purchases.

As a leading data driven programmatic buying company in China, iPinYou utilized strategy and experience for its clients by fighting the Singles' Day battle alongside, which brought the clients glorious victory. There are also many other shopping festivals in China market including 618 (Jd.com major mid-year shopping festival) and 1212 (a day that Taobao and JD.com offer a huge discount online)  which have surfaced as busy trading season with great business potential. Observing the upward trend of buying power, iPinYou is looking forward to future shopping events in China to be more preeminent and will continuously give the best play in programmatic advertising.

Reference:
https://www.theguardian.com/world/2017/nov/12/chinese-shoppers-spend-a-record-25bn-in-singles-day-splurge

https://www.cbsnews.com/news/china-singles-day-alibaba-jd-com-breaks-record-number-of-sales/

http://mashable.com/2017/11/12/singles-day-alibaba-2017/#kRLT.1iYWiq3

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