Vans Announces New Pinnacle Category: OTW by Vans

"We are rooting the next chapter of Vans in the attitude and mindset of the brand's true self, defined and shaped by the community of original disruptors. Skateboarding embraced us many years ago from the fringe to drive culture forward," says Ginoza. " We are rooting the next chapter of Vans in the attitude and mindset of the brand's true self, defined and shaped by the community of original disruptors. Skateboarding embraced us many years ago from the fringe to drive culture forward," says...

PARIS, 21/06/2023 (informazione.news - comunicati stampa - industria)

" ," says Ginoza

The Vault by Vans product chapter will conclude by the end of 2023, making way for the launch of OTW by Vans in early 2024 with its own distinctive e-commerce experience and availability at a curated selection of wholesale partners globally.

Pinnacle apparel and footwear will be presented in two distinct lines under OTW by Vans: OTW, a designated space for product exploration with collaborators to push the edges of design expression, and Premium Standard, an elevated premium collection of classics from our beloved range of iconic silhouettes

Both categories are overseen by the OTW by Vans team appointed by Ginoza, including Dylan Petrenka , Design Director, Footwear, and Lanie Alabanza-Barcena , Design Director, Apparel & Accessories, driving the evolution of Vans' 50 plus year legacy into the future.

OTW by Vans will welcome new collaborators, leading with S.R. STUDIO LA. CA. by Sterling Ruby , whose debut release will launch in early 2024.

" ," says Ruby. " ."

In the leadup to the category's launch at retail, OTW by Vans will activate at high-visibility global moments, including a live skate exhibition designed in partnership with PLAYLAB, INC. and California Skateparks at Paris Fashion Week Menswear Spring/Summer 2024 this week.

For more information, follow @OTWbyVans  on Instagram.

Sterling Ruby and Ian Ginoza Portrait
Photo Credit: Image Courtesy of OTW by Vans / Sandy Kim

OTW by Vans Campaign
Photo Credit: Image Courtesy of OTW by Vans / Liam MacRae

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand supports the journey of creative exploration and self-discovery across action sports, music, art and design, delivering progressive platforms such as Vans Pipe Masters and Vans' cultural hub and international music venue, House of Vans.

Vans, "Off The Wall" Since '66

Press Inquiries  vans@dlx.co

 

 

 

 

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Photo - https://mma.prnewswire.com/media/2104583/OTW_1.jpg
Photo - https://mma.prnewswire.com/media/2104584/OTW_2.jpg
Photo - https://mma.prnewswire.com/media/2104585/OTW_3.jpg
Photo - https://mma.prnewswire.com/media/2106801/VANS5.jpg
Photo - https://mma.prnewswire.com/media/2106803/VANS4.jpg

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